The Sony Cybershot DSC-S780 is an 8 megapixel point and shoot camera with a 3x optical zoom lens and 2.5 inch LCD.

Aimed at the entry level market, it features face detection, ISO of up to 1250, seven scene modes and 22 megabytes of internal memory.

The Sony Cybershot DSC-S780 will have a retail price of $150 USD when it ships in March.